In It ForEVER | Helping Businesses Grow Through Events and Membership Programs

Dan and Nicole Ratner are a power couple in the association world leading organizations to achieve record growth in membership and plan highly efficient events over their 36 combined years in the industry. After climbing to the highest levels of leadership in multiple organizations, they both made the unusual choice to step off the corporate ladder and put family first. Throughout this podcast, you’ll hear how they help non-profit and for-profit businesses move from incremental growth to exponential growth, from passive customer relations to active customer relationships, and from surviving to thriving. They’ve introduced a unique business model called the In It ForEVER™ Principle that emerges from the belief that members/attendees/customers are in it for…a quality positive Experience, ever-increasing Value, intentional Engagement, and consistent and reliable Relevance. The show includes a mix of discussions, interviews, and education focused on topics, such as, event planning, meeting planning, membership development, member retention, member engagement, value proposition development, marketing, direct sales, selling, strategic planning, managing a governing board, customer service, vendor and provider relations, and curating and cultivating partnerships. As independent entrepreneurs growing their own small business (The Next Steps, LLC), listeners will also get a glimpse into the challenges and struggles they face managing their family and business together.
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In It ForEVER | Helping Businesses Grow Through Events and Membership Programs


All Episodes
Now displaying: February, 2018
Feb 28, 2018

In this month's 5 Tips in 5 Minutes we offer the five must haves for every registration form. We talk about why it's important to have these on each registration form and even offer a free download. 

Feb 23, 2018

There is a lot of talk about UX (User Experience) and MX (Membership Experience). In this episode we offer advice for tracking and monitoring the membership experience.

Feb 16, 2018

In this episode we talk about the 7 steps to creating a meeting or event plan. No matter the size or scope of your event or meeting it is important to check off each step we discuss. 

Feb 8, 2018

There is one question that will make you money. Do you know what it is? Listen in to find out what the question is, where and when to use it and of course how.

Feb 2, 2018

In this month's 5 Tips in 5 Minutes we are talking about effective tools for your membership brochures plus some bonuses at the end!