Welcome to our tenth episode of the In It ForEVER podcast. This episode is part two of a series on Carried To Full Term (CTFT) – a non-profit organization that operates a maternity home in Haymarket, VA (Prince William County) – and their journey to become sustainable and expand their reach within Northern Virginia. CTFT commissioned The Next Steps, LLC to plan and manage their annual fundraising event Life is a Gift held on December 2, 2016. In part two of the series, we catchup with Frances to discuss the 2016 Life is a Gift event and its outcomes. [Part 1 is episode 005]
We are finishing up our In it ForEVER with the R: Relevance. If you don't have 100% market share within your field, industry, or sector then you must become more relevant to your core base and develop products, programs, and services that better meet their needs. The premise of this principle is that you should not move out of your lane and you should focus completely on the one carrot or what your following wants and needs from you and your business or organization. Join us as we offer suggestions on the ways you can stay relevant.
In this episode Dan & Nicole explore the 3rd letter of the In It ForEVER principle of ENGAGEMENT. Not the kind where Dan got down on one knee and proposed! Rather the type that you have with your attendees and members.
In this episode we talk about the membership and attendee VALUE as it relates to the In It ForEVER principle. We talk about what is commonly found when analyzing the value proposition of a business, the difference between unique selling proposition and the value proposition, how to be more disciplined about delivering value, how to remain at the top of your customers' minds, the 3 questions to ask members and customers when surveying and why value is tied to monetary figures. On the meetings side we touch on how to make sure your attendees aren't left feeling overwhelmed with tasks, networking and how it impacts the value of your meetings and events and the value of gratitude.