In It ForEVER | Helping Businesses Grow Through Events and Membership Programs

Dan and Nicole Ratner are a power couple in the association world leading organizations to achieve record growth in membership and plan highly efficient events over their 36 combined years in the industry. After climbing to the highest levels of leadership in multiple organizations, they both made the unusual choice to step off the corporate ladder and put family first. Throughout this podcast, you’ll hear how they help non-profit and for-profit businesses move from incremental growth to exponential growth, from passive customer relations to active customer relationships, and from surviving to thriving. They’ve introduced a unique business model called the In It ForEVER™ Principle that emerges from the belief that members/attendees/customers are in it for…a quality positive Experience, ever-increasing Value, intentional Engagement, and consistent and reliable Relevance. The show includes a mix of discussions, interviews, and education focused on topics, such as, event planning, meeting planning, membership development, member retention, member engagement, value proposition development, marketing, direct sales, selling, strategic planning, managing a governing board, customer service, vendor and provider relations, and curating and cultivating partnerships. As independent entrepreneurs growing their own small business (The Next Steps, LLC), listeners will also get a glimpse into the challenges and struggles they face managing their family and business together.
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In It ForEVER | Helping Businesses Grow Through Events and Membership Programs


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Now displaying: 2018
Sep 13, 2018

We are excited to welcome Marcia Sheehan, Founder of Charmed Cardinals today as we talk with her about putting together a 1st ever conference. Not only is her Society putting together this event they also have a membership program which we touch base on. Listen in to hear how she's applying the In It ForEVER™ principle to the Connector Conference. 

Sep 6, 2018

Most of us work with Volunteers in some capacity whether it's on a committee, Board, School PTO you name it! So we are offering up 5 Tips in 5 Minutes on working with Volunteers. 

Aug 31, 2018

We love to read and wanted to share with you all some of our favorites. In this episode we are talking about 5 books we recommend. These are both for personal and professional use and we can't wait to hear what you think we should read.

Aug 24, 2018

Retention is not an event, it's a constant throughout their cycle. Retention rises and growth happens with onboarding plans. Do you have an onboarding plan in place for new members? The first year of membership is teaching and molding new members to become loyal. This week we talk about the onboarding process and give some tips on what you can implement to provide the value message.

Aug 17, 2018

Happy Podcastiversary to US! Learn what the numbers 1-46-4-5 all have in common as we take you on a brief lessons learned within our first year! PLUS we have a contest announcement as we get ready to hit our 50th episode. 

Aug 9, 2018

Every membership program is different yet there are 6 dials each professional should monitor on a daily basis. Listen in to hear what data points you should be reviewing and monitoring. 

Aug 2, 2018

In this month's 5 Tips in 5 Minutes we are giving you tips on the meeting budget. If you have a meeting, event or product to sell you need a budget and we recommend you follow these easy 5 tips to help with the process. 

Jul 27, 2018

In this week's episode Dan shares thoughts and perspectives on the value of student membership. Are you offering discounts, complimentary or scholarships to student members? Is that helping or hurting your organization? Listen in to find out more and let us know what do you offer your student members and do you have a category of membership for students. 

Jul 19, 2018

In this episode we are getting personal. We've been asked many times how did we get here working with one another and how do you work together? So we are answering that today and getting very real, raw and honest! If you are thinking of starting your own business you might want to hear how we got here and how it's all working out. 

Jul 12, 2018

In this month's 5 Tips in 5 Minutes we are talking trade and vendor shows best practices. Are you doing each of these? Have one we didn't mention let us know in the comments! 

Jun 28, 2018

In this episode we talk about how renewal and retention are not interchangeable when it comes to your memberships. 

Jun 21, 2018

Today's episode we are bringing the experts to YOU and talking SEO with Corrie & Heather the team behind Target Rocket. What does SEO mean? How can we keep up with the ever changing environment? How many dollars do I allocate within my budget? I'm a niche Association how can I really target the group I want? We also get to delve into some Facebook tools that are powerful and free! This episode goes into the EVER that we focus on: engagement, value, experience and relevance and how it applies to all things within your organization and business. 


Jun 14, 2018

This week we are asking, "Is the customer always right?". We agree on the answer and does it match what you think? Listen in to find out and find ways to remedy a situation. We give some clear cut examples of how to remedy various situations. Have you needed to remedy a situation? We want to hear about it please share with us in the comments.

Jun 1, 2018

In this months 5 Tips in 5 Minutes we are giving you some (5 of course) tips on how to prospect: gain new customers, members, sales, or clients. 

May 17, 2018

In this episode Dan touches base on another sales technique that works called the Door Knob Technique. Whether you believe it or not we are all in sales so listen in and test it out.

May 3, 2018

In this month's 5 Tips in 5 Minutes we offer successful fundraising event tips. We also had enough time to do a bonus tip and have a full blog post as well with even more details. 

Apr 27, 2018

In this episode we offer a sales technique to help you make more sales for your business. 

Apr 19, 2018

How the two two two method worked for me then and still does now. Learn what it's all about and how valuable it can be for your business. This is the perfect listen for those especially in sales and membership.

Apr 12, 2018

Our reflections on the strategic planning process and tips for going through it.

Apr 5, 2018

In this month's 5 Tips in 5 Minutes Dan talks about the best ways to market your membership program. Do you know the difference between the tangible and intangible benefits and why one is better to market versus another? 

Mar 23, 2018

It's hard to believe it's been one week since we prepped for our third IN³. In this episode we talk about what IN³ is all about and offer a recap of the education offered, what our attendees have to say and much more. 

Mar 16, 2018

Toolkits provide your stakeholders with resources to help with the promotion and administration of your company/organization. In this episode we give suggestions for toolkits to have and what can be included.

Feb 28, 2018

In this month's 5 Tips in 5 Minutes we offer the five must haves for every registration form. We talk about why it's important to have these on each registration form and even offer a free download. 

Feb 23, 2018

There is a lot of talk about UX (User Experience) and MX (Membership Experience). In this episode we offer advice for tracking and monitoring the membership experience.

Feb 16, 2018

In this episode we talk about the 7 steps to creating a meeting or event plan. No matter the size or scope of your event or meeting it is important to check off each step we discuss. 

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