In It ForEVER | Helping Businesses Grow Through Events and Membership Programs

Dan and Nicole Ratner are a power couple in the association world leading organizations to achieve record growth in membership and plan highly efficient events over their 36 combined years in the industry. After climbing to the highest levels of leadership in multiple organizations, they both made the unusual choice to step off the corporate ladder and put family first. Throughout this podcast, you’ll hear how they help non-profit and for-profit businesses move from incremental growth to exponential growth, from passive customer relations to active customer relationships, and from surviving to thriving. They’ve introduced a unique business model called the In It ForEVER™ Principle that emerges from the belief that members/attendees/customers are in it for…a quality positive Experience, ever-increasing Value, intentional Engagement, and consistent and reliable Relevance. The show includes a mix of discussions, interviews, and education focused on topics, such as, event planning, meeting planning, membership development, member retention, member engagement, value proposition development, marketing, direct sales, selling, strategic planning, managing a governing board, customer service, vendor and provider relations, and curating and cultivating partnerships. As independent entrepreneurs growing their own small business (The Next Steps, LLC), listeners will also get a glimpse into the challenges and struggles they face managing their family and business together.
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In It ForEVER | Helping Businesses Grow Through Events and Membership Programs


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Now displaying: August, 2018
Aug 31, 2018

We love to read and wanted to share with you all some of our favorites. In this episode we are talking about 5 books we recommend. These are both for personal and professional use and we can't wait to hear what you think we should read.

Aug 24, 2018

Retention is not an event, it's a constant throughout their cycle. Retention rises and growth happens with onboarding plans. Do you have an onboarding plan in place for new members? The first year of membership is teaching and molding new members to become loyal. This week we talk about the onboarding process and give some tips on what you can implement to provide the value message.

Aug 17, 2018

Happy Podcastiversary to US! Learn what the numbers 1-46-4-5 all have in common as we take you on a brief lessons learned within our first year! PLUS we have a contest announcement as we get ready to hit our 50th episode. 

Aug 9, 2018

Every membership program is different yet there are 6 dials each professional should monitor on a daily basis. Listen in to hear what data points you should be reviewing and monitoring. 

Aug 2, 2018

In this month's 5 Tips in 5 Minutes we are giving you tips on the meeting budget. If you have a meeting, event or product to sell you need a budget and we recommend you follow these easy 5 tips to help with the process.