In It ForEVER | Helping Businesses Grow Through Events and Membership Programs

Dan and Nicole Ratner are a power couple in the association world leading organizations to achieve record growth in membership and plan highly efficient events over their 36 combined years in the industry. After climbing to the highest levels of leadership in multiple organizations, they both made the unusual choice to step off the corporate ladder and put family first. Throughout this podcast, you’ll hear how they help non-profit and for-profit businesses move from incremental growth to exponential growth, from passive customer relations to active customer relationships, and from surviving to thriving. They’ve introduced a unique business model called the In It ForEVER™ Principle that emerges from the belief that members/attendees/customers are in it for…a quality positive Experience, ever-increasing Value, intentional Engagement, and consistent and reliable Relevance. The show includes a mix of discussions, interviews, and education focused on topics, such as, event planning, meeting planning, membership development, member retention, member engagement, value proposition development, marketing, direct sales, selling, strategic planning, managing a governing board, customer service, vendor and provider relations, and curating and cultivating partnerships. As independent entrepreneurs growing their own small business (The Next Steps, LLC), listeners will also get a glimpse into the challenges and struggles they face managing their family and business together.
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In It ForEVER | Helping Businesses Grow Through Events and Membership Programs


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Now displaying: July, 2018
Jul 27, 2018

In this week's episode Dan shares thoughts and perspectives on the value of student membership. Are you offering discounts, complimentary or scholarships to student members? Is that helping or hurting your organization? Listen in to find out more and let us know what do you offer your student members and do you have a category of membership for students. 

Jul 19, 2018

In this episode we are getting personal. We've been asked many times how did we get here working with one another and how do you work together? So we are answering that today and getting very real, raw and honest! If you are thinking of starting your own business you might want to hear how we got here and how it's all working out. 

Jul 12, 2018

In this month's 5 Tips in 5 Minutes we are talking trade and vendor shows best practices. Are you doing each of these? Have one we didn't mention let us know in the comments!