In It ForEVER | Helping Businesses Grow Through Events and Membership Programs

Dan and Nicole Ratner are a power couple in the association world leading organizations to achieve record growth in membership and plan highly efficient events over their 36 combined years in the industry. After climbing to the highest levels of leadership in multiple organizations, they both made the unusual choice to step off the corporate ladder and put family first. Throughout this podcast, you’ll hear how they help non-profit and for-profit businesses move from incremental growth to exponential growth, from passive customer relations to active customer relationships, and from surviving to thriving. They’ve introduced a unique business model called the In It ForEVER™ Principle that emerges from the belief that members/attendees/customers are in it for…a quality positive Experience, ever-increasing Value, intentional Engagement, and consistent and reliable Relevance. The show includes a mix of discussions, interviews, and education focused on topics, such as, event planning, meeting planning, membership development, member retention, member engagement, value proposition development, marketing, direct sales, selling, strategic planning, managing a governing board, customer service, vendor and provider relations, and curating and cultivating partnerships. As independent entrepreneurs growing their own small business (The Next Steps, LLC), listeners will also get a glimpse into the challenges and struggles they face managing their family and business together.
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In It ForEVER | Helping Businesses Grow Through Events and Membership Programs


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Now displaying: October, 2017
Oct 26, 2017

In this episode we are talking about whether you can plan for a crisis for any type of event you are planning. Did you know that you can be liable if something happened and you weren't asking the right questions of your attendees? Take a listen in to find out some tips to show that you've done your due diligence for event planning. 

Oct 19, 2017

In this episode we give you 5 tips in 5 minutes on events. As we gear up for one of the busiest seasons for hosting and attending events it's important to remember 5 basic musts, so take a listen. 

Oct 12, 2017

In this episode Dan offers 4 tips to help you grow your business based on a maxim he believes in for your membership, customers or clients. What is this all about? Take a listen!

Oct 5, 2017

In this episode we interview Girls to the Moon co-founder Courtenay Rogers. Girls To The Moon is a Nashville-based social enterprise company that brings together inspirational leaders, creative events, and impactful content to guide girls to become their best selves, impact their communities, and create a more inclusive culture. They surround girls age 10-14 with truth and education on topics ranging from healthy relationships and sex to creative writing and coding. The Next Steps, LLC team had the pleasure of assisting with onsite logistics for their annual Campference held in September, 2017. In addition to an annual event they also offer memberships. Listen in to hear all about this amazing community and why this annual event and memberships are vital to the growth of this small business.