In It ForEVER | Helping Businesses Grow Through Events and Membership Programs

Dan and Nicole Ratner are a power couple in the association world leading organizations to achieve record growth in membership and plan highly efficient events over their 36 combined years in the industry. After climbing to the highest levels of leadership in multiple organizations, they both made the unusual choice to step off the corporate ladder and put family first. Throughout this podcast, you’ll hear how they help non-profit and for-profit businesses move from incremental growth to exponential growth, from passive customer relations to active customer relationships, and from surviving to thriving. They’ve introduced a unique business model called the In It ForEVER™ Principle that emerges from the belief that members/attendees/customers are in it for…a quality positive Experience, ever-increasing Value, intentional Engagement, and consistent and reliable Relevance. The show includes a mix of discussions, interviews, and education focused on topics, such as, event planning, meeting planning, membership development, member retention, member engagement, value proposition development, marketing, direct sales, selling, strategic planning, managing a governing board, customer service, vendor and provider relations, and curating and cultivating partnerships. As independent entrepreneurs growing their own small business (The Next Steps, LLC), listeners will also get a glimpse into the challenges and struggles they face managing their family and business together.
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In It ForEVER | Helping Businesses Grow Through Events and Membership Programs


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Now displaying: September, 2017
Sep 28, 2017

Welcome to our tenth episode of the In It ForEVER podcast. This episode is part two of a series on Carried To Full Term (CTFT) – a non-profit organization that operates a maternity home in Haymarket, VA (Prince William County) – and their journey to become sustainable and expand their reach within Northern Virginia. CTFT commissioned The Next Steps, LLC to plan and manage their annual fundraising event Life is a Gift held on December 2, 2016. In part two of the series, we catchup with Frances to discuss the 2016 Life is a Gift event and its outcomes. [Part 1 is episode 005]

Sep 21, 2017

We are finishing up our In it ForEVER with the R: Relevance. If you don't have 100% market share within your field, industry, or sector then you must become more relevant to your core base and develop products, programs, and services that better meet their needs. The premise of this principle is that you should not move out of your lane and you should focus completely on the one carrot or what your following wants and needs from you and your business or organization. Join us as we offer suggestions on the ways you can stay relevant. 

Sep 14, 2017

In this episode Dan & Nicole explore the 3rd letter of the In It ForEVER principle of ENGAGEMENT. Not the kind where Dan got down on one knee and proposed! Rather the type that you have with your attendees and members. 

Sep 7, 2017

In this episode we talk about the membership and attendee VALUE as it relates to the In It ForEVER principle. We talk about what is commonly found when analyzing the value proposition of a business, the difference between unique selling proposition and the value proposition, how to be more disciplined about delivering value, how to remain at the top of your customers' minds, the 3 questions to ask members and customers when surveying and why value is tied to monetary figures. On the meetings side we touch on how to make sure your attendees aren't left feeling overwhelmed with tasks, networking and how it impacts the value of your meetings and events and the value of gratitude.