In It ForEVER | Helping Businesses Grow Through Events and Membership Programs

Dan and Nicole Ratner are a power couple in the association world leading organizations to achieve record growth in membership and plan highly efficient events over their 36 combined years in the industry. After climbing to the highest levels of leadership in multiple organizations, they both made the unusual choice to step off the corporate ladder and put family first. Throughout this podcast, you’ll hear how they help non-profit and for-profit businesses move from incremental growth to exponential growth, from passive customer relations to active customer relationships, and from surviving to thriving. They’ve introduced a unique business model called the In It ForEVER™ Principle that emerges from the belief that members/attendees/customers are in it for…a quality positive Experience, ever-increasing Value, intentional Engagement, and consistent and reliable Relevance. The show includes a mix of discussions, interviews, and education focused on topics, such as, event planning, meeting planning, membership development, member retention, member engagement, value proposition development, marketing, direct sales, selling, strategic planning, managing a governing board, customer service, vendor and provider relations, and curating and cultivating partnerships. As independent entrepreneurs growing their own small business (The Next Steps, LLC), listeners will also get a glimpse into the challenges and struggles they face managing their family and business together.
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In It ForEVER | Helping Businesses Grow Through Events and Membership Programs


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Now displaying: August, 2017
Aug 31, 2017

In this episode Dan & Nicole take a look at the first need in the In It ForEVER principle--the need for a quality membership or attendee Experience. 

Aug 24, 2017

In this episode we interview Frances Robin of Carried to Full Term (CTFT) and how we are working together on their annual fundraising event and membership program. 

Aug 22, 2017

In episode 4 Dan & Nicole talk about how networking is like dating! Learn about the stages of networking, why it's important, thinking outside the box and extending your reach. Not to mention what to do if it doesn't work.  

Aug 15, 2017

In this episode, Nicole describes and explains the In It ForEVER Principle and how it applies to your meetings and events. Remembering that its the Experience, Value, Engagement, and Relevance will bring your event full circle. 

Aug 15, 2017

In this episode, Dan describes and explains the In It ForEVER principle and how the relationship a business has with its customers is more dependent on delivering a quality experience, ever-increasing value, intentional engagement, and consistent relevance and less on marketing, sales, and renewal. 

Aug 8, 2017

This episode is a brief introduction to your hosts of the In It Forever podcast, Dan and Nicole Ratner. They provide some details about their background and combined 35 years of experience growing organizations and businesses through events and membership programs. You'll hear how their business helps you improve and optimize your business to "get your house in order".